2015 is the year of implementation of the newly revised "Environmental Protection Law", also started to develop an important year for "Thirteen Five" environmental planning, it is "water ten" deep push of the year, public attention to significant environmental issues increase, in addition to air pollution control, soil management, water pollution control is also popular attention. For the average consumer, referring to water pollution, they will be more and industrial emissions, pollution, oil spills or algae can see the water linked, often overlooked safety of drinking water. Until recent years, with the state of drinking water ten and popularize safety knowledge, plus bottled water, purified water quickly into people's family life, people have gradually turned to water purification products.
With the vast number of consumer awareness and acceptance of water purification products continues to increase, the water purification industry has developed rapidly, the market is promising. Attracting a growing number of agents franchisees to join the water industry. Up to now the number of large and small domestic water purifier manufacturers more than five thousand, due to the strength of the brand so that agents joined uneven on how to select brands into trouble, then how to choose a suitable partner to manufacturers in many of the manufacturers partner? Just following steps can make finding the right agent to join the factory.
According to the water purifier investment process instance, raised several questions prospective franchisee in the choice of agents co-manufacturers to note, especially for reference: 1, detailed market research analysis; 2, seriously testing the quality of the product; 3, joining support 4, brand development;; intensity 5, win-win goal - both sides benefit.
A detailed market research analysis
Whether you do something, the decision to do when we must do first detailed survey and data analysis. In water purification agents, too, before doing water purification agents to make full investigation and analysis of data. Where the survey was divided into regions where water quality surveys and local consumption survey.
1. Regional Water Survey: China is a vast country around water quality vary widely, water purifiers water quality franchisees need to have an understanding of your area is too hard or partial dirty or some heavy metals exceeded, so select the appropriate local water quality of water device. Similarly on the purchase, but also should be combined to make a choice from the water quality of the water purifier product features. This will not only reasonable working capital, is a wise investment.
2. Consumption Survey: water purifier franchisee needs of the local water purifier market a detailed investigation, (1) to investigate consumer demand for local target consumers, consumption level and consumer preferences, etc.
(2) investigation of your choice to join the project in the local water purifier what competing brands.
According to the survey data in order to do a detailed analysis, to be agents of their own brand positioning, such as: positioning price, selling and advantages of location, to facilitate post-market development promotion. In fact, nothing more than a good water purifier brand has three elements: to sell products; joined the price is right; the manufacturers strong technical support.
Second, confirm the quality of products
Ultimately the focus of cooperation between you and the manufacturer of the product. Good quality products in order to have good sales, in order to permanently based on the market, selling only earned thirty-two momentary attention. Because the water purifier product itself is a matter of family drinking healthy products, it can be said in front of the agent for quality inspection of manufacturers of products is heavy and heavy.
Third, to join efforts to support
For a reseller for support to the size of the factory, the agent plays an important role. As manufacturers of resources, market information, market operations and marketing capabilities are strong enough, then the sales agents will be greatly increased. But for the water purification industry, water purification or just grow into a "youngster", to guarantee that it can continue to grow fast, you have to have a market input: advertising, materials, operational guidelines, marketing staff and so on. Fuan Habitat purifier marketing strategy to give agents full support, promotional materials support, promotional material support, gifts to support and investment analysis services, a variety of incentives and so on. So be sure to look for agents to join their efforts to support understanding.
Fourth, the brand development
Career agents do great, then the agent of the brand is to have sustainable development, cooperative enterprise must have sustainable development. In fact, the strength of enterprises can not be limited to the injection of funds, as a reasonable profit, strong brand marketing strength and healthy development of the market, stable, mature team, is the strength of the business lies in the understanding of the brand's former deputy water purifier Market developments in the industry, because of the brand's development will have a direct impact on the sales of your product late.
Fifth, the win-win goal
From the beginning, equality, mutual benefit, cooperation and win-win is the common goal of manufacturers and agents. In cooperation began, the process of cooperation, cooperation in the final result is true. Manufacturers need to find ways to help you achieve this goal, planning promotion, development of new products, price protection, advertising in a variety of means and methods, because only make your sales make up, in order to have the manufacturer's long-term gains; secondly, you It should be understood, the manufacturers are behind you, your support, your patron, you are required to do it is to all manufacturers.
Zi said: short step, without which thousands of miles; not small streams into a mighty torrent. Inherent in each individual matter and energy are insignificant. Only open-minded, with an open and progressive attitude, full draw external resources and information in order to be addressed in order to become a mighty torrent. Water purifiers to join, too, agents in addition to support given by foreign manufacturers but also from the many ways to study the market, learn management experience, with a good attitude and do their own market, fighting his own career, to be successful.
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