A new generation of consumer groups increasingly dominant in the market, such consumer groups have unique and distinctive personality, a lot of people call it "post-8090" and for the industries concerned, in order to firmly rooted in the market, but also We have to re-examine themselves and discern new market consumer demand. Along with the times and social progress updates from time to time.
Water purification industry in recent years has been the rapid development of the occasion, the size of the water purifier brand also began to actively transition, seeking rejuvenation of the road. Water purification products marketing younger trend, consumer demand for the product have common ground for both consumer psychology, they are more likely to have personal things. Therefore, companies need to think about how water purifier fresh overflowing vitality of the brand in front of consumers. Not only is the water purification business, a number of established companies such as McDonald's, Nissan, Volkswagen, Microsoft are all faced with the test of brand rejuvenation. We need to know better and demand 80 90 after winning the future ability of market competition. For water purification companies, products rejuvenation needs from two aspects, one is content, one is marketing channels, to focus on digital marketing and social media marketing, branded content marketing is important but content marketing must meet the younger consumers understand the language, you may see the way of interest, so it is important marketing channels.
In addition, dealers marketing water purifier, when customers have different words for art marketing, because the young consumers need to bring their own feelings and not the same as in the past, the past is remarkable rich or social status, and Now consumers to fashion and unique. From among the dealer network should also convey this information to consumers, to the dealer training brand rejuvenation, only affect his ability ultimately affect the end consumers.
Water purifier brand rejuvenation its way. The moment, the young star has won the favor of many brands, hoping to occupy the 90 consumer markets. In addition to the spokesperson younger than the specific brand rejuvenation strategy include: to communicate in the language of young people, upgrading product packaging must have rhythm, the team increased the minds of young people regularly gather feedback from the market and so the younger age groups Wait. Despite being a macroscopic brand rejuvenation strategy, requires multiple levels of the propulsion system, but the young as a fulcrum to pry steady product brand image, breaking the previous active, undoubtedly the core of the strategy, and it can play skillfully deflected the role.
In short, water purifier companies must see after 8090 is growing up along with the Internet generation, the family shopping in other important decision-makers, grabbed him is equivalent to seize the market.
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Household water purifiers enterprises should focus on the needs of the younger age groups
Date： 2016-01-06 浏覽：3145 From：
